Understand how GOBENCH gives your entire R&D team structured access to competitive and technical data that drives faster, better-informed product decisions today.
GOBENCH tracks competitor moves, technology trends, and market shifts in one structured system, keeping your entire organization a step ahead of every competitor.
GOBENCH organizes market and pricing data so your entire team moves straight from analysis to confident pricing and positioning decisions, without any extra work.
Every product gets one shared structured view of precisely where it stands in the competitive landscape, so portfolio decisions are never left to guesswork alone.
Institutional knowledge stays structured, searchable, and accessible to the whole company, instead of disappearing the moment an employee leaves the organization.
Product, market, and strategic data finally live in one system, making analyses richer and decisions more grounded in a complete picture, not scattered guesswork.
Companies that started GOBENCH with a single team have scaled it across multiple business units and geographies without losing the structure and consistency they started with. New teams and markets can join at any time, and that structure carries over, so nothing gets rebuilt from scratch. The flexible design lets each team tailor GOBENCH to its own specific use case. The best way to understand what GOBENCH does for your own team is to see it with your own data and your own questions.
- Structured product & technology data
- Market and pricing information ready for immediate, direct use
- Strategic assessments and competitive positioning
- Individually captured, company specific content built for your team
- Flexible enough to adapt to any team or use case
One Platform Shaped for You
INDEC tailors GOBENCH and its surrounding ecosystem to your exact workflow, then remains close by as your advisor as your needs keep evolving over time.
Software and Real Advisory, Working Together for You
No two companies run their benchmarking the same way, so GOBENCH is never handed over as a fixed, one-size-fits-all package. INDEC configures the modules, data feeds, and workflows around how your team actually works, then pairs the platform with analysts who know your industry. As your process matures or new questions come up, that same team stays involved, adjusting the setup and connecting you with the right service across the INDEC ecosystem, from teardown data to CO2 integration.
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Linked to Your Data
GOBENCH doesn’t ask you to abandon the systems your team relies on. It connects directly to your existing databases, PLM tools, spreadsheets, and cloud storage, pulling everything into one place without manual re-entry.
Data sources can be added as they come up, and each integration is built by INDEC’s own engineers, not left to a generic connector that breaks the moment your stack changes. The result is a single, current view of your competitive data, no matter where it once lived.
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What our customers say about us:
The benchmark studies that were carried out enabled us to identify a trend in the developmental orientation of our closest competitors, including the technologies used. From this, the company's own market position was recognized and key areas of development were derived.
GOBENCH enables us to bring together benchmark results from the individual areas of BSH and to optimize global collaboration and networking of the benchmarking teams. The structured data storage and the individual analysis options are the basis for achieving our goals: GOBENCH supports us in development and production, helps us save time and costs and improve the quality of our products. The competent support from employees of INDEC helps us to achieve extensive penetration and use of the system throughout the group.
Since Claas has core know-how in the various areas of agricultural engineering and has to handle this accordingly across all levels in a user-oriented manner, the company was looking for ways to link all fields with one another and make the know-how even more valuable. GOBENCH is a useful tool for this.
Since 2012, Conti has been using the GOBENCH system to regularly identify relevant parameters, including questions relating to product technology and cost analyzes. The information obtained is not only sent to the internal customer who formulated the specific question, but also to other departments in the company that access the knowledge gained. Before that, Conti had an independently developed solution based on a Sharepoint server. However, due to the complex requirements of all product areas at Conti, this could not be further developed as needed.
By using AI-supported text and image recognition, we considerably reduce manual and repetitive tasks in our benchmarking processes. Data entry errors are minimized and existing information can be reused efficiently – saving time, reducing training costs and improving data consistency. Our AI runs entirely in-house, ensuring that sensitive data always remain secure. Automated evaluation of visual content also opens-up new analysis potential.
Improve Efficiency | Improve Data Quality | Reduce Errors | Save Time | Ensure Data Security
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Within about a month, Kirchhoff received a complete, functional GOBENCH system including all query and evaluation options in the corporate design. The employee were trained so that minor adjustments and extensions could be implemented on their own after a short time. Due to the success of this pilot, further products with product-specific recording standards were implemented in GOBENCH before the planned date. Here, too, INDEC provided support.
With the introduction of GOBENCH, Magna Seating created a global information system to support development in the areas of competitive analysis, technology analysis and best practice. In further steps, findings from internal projects and the resulting best practice solutions were also integrated into the new GOBENCH system and made available to all users.
For us, benchmarking is a continuous process to improve our products through evaluated benchmark results. Structured and targeted benchmarking with the support of the GOBENCH, which is geared towards our needs, lead us to save time, costs and capacities in product development, including investigations of the product maturity level.
One of the challenges in a continuous benchmarking process is to collect a large amount of information and store it in a structured manner. The GOBENCH system offers us a flexible and suitable platform for this. Products, assemblies, components, concepts and product-specific features can thus be easily compared and analyzed with one another.
GOBENCH enables us to structure the, in some cases, very heterogeneous data as required and to make it accessible across the entire company. The flexibility of the database allows us to meet the diverse and often new tasks which come from the market. Due to that, GOBENCH is used in addition to the the technical competition analysis for the evaluation and analysis of market data.
With the GOBENCH IQ system, we have found a way to turn the individual knowledge of individual employees into organizational knowledge that everyone in the company can access. The decision to switch to the GOBENCH system was made in light of the company's own resources. We wanted a more professional solution including support and no longer a more or less exotic in-house development. With increasing complexity and increased demands on the part of management, GOBENCH is significantly more efficient; the development costs are borne by many companies and not just one.
All marketing information is now available company-wide to the employees involved via the web-based GOBENCH system. The market situation can now be analyzed quickly and easily and the market strategy can be aligned as best as possible on the basis of an objectified benchmarking process. In the future, WAREMA can easily expand the content and tasks to include product benchmarking, e.g. for sun sails, awnings, etc. with GOBENCH.
